Leaders in admissions and enrollment are recognizing the role of better technology to improve their marketing, recruiting and retention.

Today’s students, as well as their parents and advisors, share common misperceptions about the admissions process and believe returning to college will be expensive, complex and time-consuming. Institutions that communicate proactively and manage each potential student in a more personable, competitive, and streamlined fashion clearly have the advantage.

Campus Management’s student systems are used by more than 70% of the fast-growing career and online colleges, and clients’ enrollment growth typically exceeds 18% per year—above and beyond U.S. averages across all of postsecondary education.

With the introduction of CampusCRM, developed in cooperation with Microsoft Corporation, Campus Management can now help any institution using virtually any student information system, to raise the bar on its enrollment efficiency and effectiveness.

CRM means Constituent Relationship Management—and CampusCRM is robust, easy to use technology designed specifically for higher education. It helps institutions to manage marketing, recruiting, and admissions in a strategic, closed-loop manner. CampusCRM features built-in tools to measure the effectiveness of your campaigns, productivity, and retention activities—in an interface your staff will find intuitive and simple to learn.

Speed of response and cost of acquiring and retaining students

Speed of response and the cost of acquiring and retaining each student are just two of the top-of-mind challenges higher education institutions face each day. CampusCRM is designed to help institutions do more marketing and outreach, organize and measure campaigns in real time, and to scale their ability to manage these complex relationships and work processes without stacking on more expense and more effort. CampusCRM enables institutions to take their CRM ambitions to the next level – quickly, elegantly, and more affordably.