(Boca Raton, FL - March 8, 2005) Campus Management Corporation, a leading developer of student information and administrative workflow management systems, has announced the launch of a new marketing campaign and re-branding effort. The 16-year old software company’s Web site has been re-launched this month at www.campusmanagement.com.

“Our heritage has been as the leading provider to the career and online colleges,” said Tim Gilbert, Vice President of Marketing, “and we remain a great untold story among traditional institutions.” Campus Management serves 70% of the largest US-based for-profit higher education institutions and counts several traditional universities as clients. “Our job here is to tell the information technology leaders and up through the president’s offices that they have a proven alternative to the largely antiquated systems available to them now.”

Gartner recently recognized the firm in its 'Magic Quadrant' of ERP suppliers to higher education. The marketing campaign will include print and online advertising as well as an expansive direct marketing and events schedule. The thrust of the campaign focuses on three core messages. Campus Management provides:

• Expertise with multiple campuses offering diverse term, online and start-stop programs
• Proven solutions appropriate to both small and global post-secondary institutions
• An approach to technology and services to ensure a more predictable total cost of ownership

As part of the campaign, the firm will publish an ongoing series of “Campus Management by the Numbers” proof points. “We found our prospects are positive towards the brand, but people want to know you have been there and done that when it comes to ERPs,” Gilbert stated. “By the Numbers” messages quantify the current and past successes, such as:

• Number of campuses worldwide using Campus Management software: 850
• Number of students served per day: 500,000
• Number of months to implement 48 campuses for Career Education Corporation: 18
• Number of staff effectively trained in weeks via an unique ‘just-in-time’ training process at Minnesota Business College: 150

Campus Management’s branding efforts are being orchestrated in part by Phillip Johnson and Associates (PJA), with offices in Cambridge, MA and San Francisco, CA. Philip Johnson Associates is a $40 million advertising and marketing agency serving a roster of clients that include Akamai, IBM Healthcare & Life Sciences, Boston Scientific, MRO Software, Progress Software, SSA Global, InnoCentive, Millipore, Webhire, think3, Perkin-Elmer and Cambridge Trust.

“PJA’s experience with other well-established ERP firms,” stated Gilbert, “and their resume with other first-tier brands will help us get our story told with the kind of frankness and integrity this markets expects. We all agreed from the start, Campus Management is a company that cares about outcomes and results and we need to share our specific capabilities and accomplishments in no uncertain terms.” Founded by President and CEO David Meek in 1988, Campus Management has been self-funded since its inception, and now has more than 200 employees at its Boca Raton, FL headquarters.

About PJA
Philip Johnson Associates is a $40 million advertising and marketing agency with offices in Cambridge, MA and San Francisco, CA. The firm serves a roster of clients that include Akamai, IBM Healthcare & Life Sciences, Boston Scientific, MRO Software, Progress Software, SSA Global, InnoCentive, Millipore, Webhire, think3, Perkin-Elmer and Cambridge Trust.

For more information, visit www.agencypja.com.

About Campus Management Corporation (Campus Management)
More than 850 colleges and universities worldwide rely on Campus Management for efficient, scalable, and flexible administrative solutions that enhance operational excellence. Rapid implementation, proven user training, and superior support services distinguish Campus Management’s CampusVue administrative suites for not-for-profit and for-profit institutions. Campus Management’s commitment to continuously evolving its technology has resulted in a vast, long-term enterprise solution capable of millions of daily transactions and providing real-time operational visibility across departments and multiple campuses. Often noted for their streamlining of financial aid, recruiting and admissions, and related regulatory compliance issues, Campus Management’s solutions feature comprehensive, configurable modules for the student lifecycle and the school’s operations.