Attaining the Vision: Enterprise-Wide Expansion of CRM
University of Ottawa has gone beyond the traditional use of Constituent Relationship Management (CRM) software in higher education, introducing rich personalization and multichannel communications. The institution has deployed the technology to enhance services throughout the complete student lifecycle, from recruiting to graduation. Today, CRM is enabling institutions such as University of Ottawa to achieve goals for recruiting and retention through strategic enrollment management and more online self-services. This free 60-minute webcast will look at current applications in use (admissions, personalized viewbook ordering system, text messaging, housing request), provide the real ROI, and share the vision for expansion using this powerful technology. Webcast sponsored by Campus Management Corp.
Archived Webcast:
Original Broadcast Date: 10/13/2009
Presenters:
Denise St. Jean, Group Chief - Student IT Services, University of Ottawa
Robert Sawler, Group Chief - Student IT Services, University of Ottawa
